Finalized Logo
Finalized Logo
Overview
Grab-A-Crab, a SoCal seafood boil restaurant where family, fun, and fresh flavors come together.
When new owners took over and changed the name of the restaurant, they were in need of a fresh brand identity. Collaborating with the marketing director, we explored various logo designs to capture the essence of Grab-A-Crab. After much creative brainstorming and refinement, we settled on a logo that perfectly represents their fun, family-friendly atmosphere and commitment to great food.
Rejected Concepts
Overview
Overview
Grab-A-Crab, a SoCal seafood boil restaurant where family, fun, and fresh flavors come together. Grab-A-Crab is different from other seafood boil because their crane game adds an element of excitement to your meal. Test your luck and you might just snag a free dish or a free plush! It’s all part of the fun!
When new owners took over and changed the name of the restaurant, they were in need of a fresh brand identity. Collaborating with the marketing director, we explored various logo designs to capture the essence of Grab-A-Crab. After much creative brainstorming and refinement, we settled on a logo that perfectly represents their fun, family-friendly atmosphere and commitment to great food.
Pantone 3546 CP
HEX: #d31e25
CMYK: 11, 100, 100, 2
RGB: 211, 30, 37
Eye Patch
HEX: #211f1f
CMYK: 71, 67, 65, 74
RGB: 33, 31, 31
Sketch Process
The concept was to take a literal approach with the crane game, as it's a key feature of the restaurant's appeal. I wanted to convey the "fun and relaxing" atmosphere. I was inspired by classic arcade signage mixed with traditional nautical designs. I believe these evoke a sense of nostalgia for adults while promising a great time for kids.
Sketch Process
The concept was to take a literal approach with the crane game, as it's a key feature of the restaurant's appeal. I wanted to convey the "fun and relaxing" atmosphere. I was inspired by classic arcade signage mixed with traditional nautical designs. I believe these evoke a sense of nostalgia for adults while promising a great time for kids.
Rejected Concepts
Rejected Concepts
Finalized Logo
Finalized
Pantone 3546 CP
HEX: #d31e25
CMYK: 11, 100, 100, 2
RGB: 211, 30, 37
Eye Patch
HEX: #211f1f
CMYK: 71, 67, 65, 74
RGB: 33, 31, 31
Prizes
Who wouldn’t want to win a playful version of their favorite seafood boil ingredients?
To make the crane game even more appealing to kids, we’ve themed the prizes around the delicious food served at the restaurant. Imagine snagging a pouting round potato, corn, or a smiling sausage to take home!
Prizes
Prizes
Who wouldn’t want to win a playful version of their favorite seafood boil ingredients?
To make the crane game even more appealing to kids, we’ve themed the prizes around the delicious food served at the restaurant. Imagine snagging a pouting round potato, corn, or a smiling sausage to take home!
