Overview
At the time I joined Bikini.com, the company was in transition under new ownership and lacked a cohesive and distinctive visual direction. The existing aesthetic leaned towards a beachy 90's retro vibe, which didn't fully resonate with the new owner's vision and potential audience.
Through thorough research into Bikini.com's competitors, the brand has transformed into a more sophisticated and classic aesthetic, appealing to the brand's evolving ethos. From wellness to music-festivals, runway trends to conscious consumption, young women can rely on Bikini.com to provide them with approachable and inspiring content.
As the designer, my responsibilities included managing digital content such as banners, newsletters, social media posts, and advertisements, in addition to overseeing print materials and promotional assets.
Through thorough research into Bikini.com's competitors, the brand has transformed into a more sophisticated and classic aesthetic, appealing to the brand's evolving ethos. From wellness to music-festivals, runway trends to conscious consumption, young women can rely on Bikini.com to provide them with approachable and inspiring content.
As the designer, my responsibilities included managing digital content such as banners, newsletters, social media posts, and advertisements, in addition to overseeing print materials and promotional assets.
At the time I joined Bikini.com, the company was in transition under new ownership and lacked a cohesive and distinctive visual direction. The existing aesthetic leaned towards a beachy 90's retro vibe, which didn't fully resonate with the new owner's vision and potential audience.
