Chicken Bun Bun, an emerging chicken sandwich restaurant in Southern California, prioritizes in delivering the freshest, most flavorful foods to its customers. With unique and delicious flavors, it's a destination that leaves you craving more. Despite this, the brand currently lacks a distinctive visual identity and voice that sets it apart from competitors.

To address this gap, a revitalization project was proposed. This initiative aims to breathe life into their mascot, while also establishing cohesive typography, packaging designs, and marketing assets across all platforms.